When Habitat mistakenly used a Twitter hash tag associated with the Iranian election in 2009, the brand took a serious battering from all sides. The cause? An inexperienced intern. Aside from demonstrating how EVERY brand needs company-wide social media management guidelines, it also gives us a fantastic starting paragraph for this entry about… the importance of constant online reputation management!
We searched for “Habitat Twitter” on Google and gave up after five pages – we still hadn’t found their legitimate Twitter account!
Positive Management
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